The participants will learn about:
- The EU's Strategy for Communication and Visibility;
- Strategic EU Communications: Planning, objectives, stakeholders, press relations;
- Communication for EU projects and programmes: Manuals, strategy, content, monitoring and evaluation, reporting;
- Social media management, campaigns, events on EU affairs: Dos and don’ts, success cases, strategic approach, ROI, monitoring;
- Practice: A practical exercise to develop a communication strategy.
The 2023 programmes will be uploaded shortly. For more details, you can download the 2022 programme here.
Please note that this course can be tailored on demand for specific groups.