Anneli KIMBER

Anneli Kimber is a communications professional with more than 18 years of experience in the public and international development sectors in the EU and in its Eastern Neighbourhood.

Currently she works at the Strategic Communications Division of the European External Action Service that leads the European Union's communication on foreign affairs and security policy, as well as its fight against pro-Kremlin disinformation. More specifically, she is a strategic communication expert at the East Stratcom Task Force that was set up in March 2015 when the European Council tasked the High Representative in cooperation with EU institutions and Member States to develop EU’s Action Plan on Strategic Communication.

Her main task is to improve the perceptions of the EU in its Eastern Neighbourhood and modernise the way the EU headquarters and delegations in these countries communicate. Additionally, she is responsible for the team's efforts to support independent media in the Eastern Partner Countries and she is actively involved in running the EU vs Disinformation communication campaign online.

Previously she has worked as the press secretary for the Estonian Ministry of Foreign Affairs, as a communication officer for the UK Foreign and Commonwealth Office and for the UK’s Department for International Development. She was the first press diplomat at the Estonian Embassy in London. Before taking up her current role at the East Stratcom team, she worked as a senior communication consultant for the EU and the UNDP in Armenia, Georgia, Moldova and Ukraine.

Over the years, she has delivered numerous strategic communication trainings and workshops for journalists, diplomats, students and EU officials. While working as a consultant for the Estonian Centre of Eastern Partnership, she developed a comprehensive training programme for bringing together media and government communicators in the Eastern Partner Countries. In 2015 she wrote a study reviewing and assessing how the EU communicates in its Eastern Neighbourhood.