The Routledge handbook of strategic communication

Synopsis

The Routledge handbook of strategic communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Description
Derina Rhoda HOLTZHAUSEN, Ansgar ZERFASS. The Routledge handbook of strategic communication. Abingdon, Oxon ; New York, NY : Routledge, 2015, 596 p.