KOCIJANČIČ M. - Designing and Delivering EU Strategic Communication Campaigns in the Western Balkans (8h)

This workshop provides a short overview of key elements of strategic communication and looks at how the European Union uses it to promote its values and advance its policies. It furthermore focuses on how the EU communicates about and to the Western Balkans, and explains the biggest communication challenges, especially those in the context of the EU enlargement.  

During this workshop the students should gain skills to: 

• Prepare an outline for a EU strategic communication campaign
• Understand the challenges of communicationg EU enlargement 

Professor Maja KOCIJANČIČ