The Gutenberg parenthesis : the age of print and its lessons for the age of the internet
Description
Jeff JARVIS. The Gutenberg parenthesis : the age of print and its lessons for the age of the internet. New York, NY : Bloomsbury Academic, 2023, viii, 318p.
To understand our transition out of the Gutenberg Age of print, author Jeff Jarvis first examines the transition into it. Jarvis examines industrialized printing in Western Civilization: its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media, mass market, mass culture, mass politics, and so on - that came to dominate the public sphere. Could it be that in today's digital migration we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves?
To understand our transition out of the Gutenberg Age of print, author Jeff Jarvis first examines the transition into it. Jarvis examines industrialized printing in Western Civilization: its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media, mass market, mass culture, mass politics, and so on - that came to dominate the public sphere. Could it be that in today's digital migration we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves?