Lobbying Best Practices: Strategies and Tools to Maximize Impact


Tuesday 28.02.17 20:00


Room E
Dijver, Bruges campus
Dijver 11
8000 Bruges

Lobbying today has—out of necessity—become increasingly sophisticated.

An effective lobbying strategy must strike a balance between providing accurate and objective information, whilst promoting the concerned party’s favored solutions. Decision-makers and policy influencers are receptive to best practice lobbying and are engaging more than ever with all interested stakeholders, as this helps them make better and informed decisions.

But in this crowded stakeholder landscape, what are the best strategies, tactics, and tools which will ensure you are heard above the rest? How can you make the most impact? And how can you secure a long term and good decision which will not be revisited the following year?

On 28 February, a panel of EU lobbying practitioners gathered by Russell PATTEN, CEO at Grayling Belgium and Chair of European Public Affairs for Europe, discussed these questions and shared their respective experiences with the students. The panel included Gustavo MARANES, Executive Director Government Affairs & Policy EMEA at Johnson & Johnson; Felix UEDELHOVEN, Manager Agriculture Policy and Stakeholders at Bayer; Louis VAREILLE, External Affairs Director at Danone and Andrea VOIGT, Director General at EPEE.

For more information please contact Sebastien COMMAIN.


Lobbying Best Practices: Strategies and Tools to Maximize Impact.28-02-2017