Three days, countless insights! Last week, we had the pleasure of welcoming 21 professionals from 11 different European countries to Bruges for the 3rd edition of our executive education course...
The participants will learn about:
- The EU's Strategy for Communication and Visibility;
- Strategic EU Communications: Planning, objectives, stakeholders, press relations;
- Communication for EU projects and programmes: Manuals, strategy, content, monitoring and evaluation, reporting;
- Social media management, campaigns, events on EU affairs: Dos and don’ts, success cases, strategic approach, ROI, monitoring;
- Practice: A practical exercise to develop a communication strategy.