4th Bruges European Business Conference

Europe as a Location for Industry and Innovation




Conference summary


On Tuesday 23 April 2013, the College of Europe, in colloboration with Deloitte, hosted the fourth Bruges European Business Conference at its campus in the Bruges city centre.
This year the conference explored the themes of competitiveness and innovation and how Europe can become a more attractive location for manufacturers. Innovation and competitiveness are key factors for sustainable growth.
The morning featured plenary sessions while the afternoon focused on sectoral workshops. European Commissioner for Regional Policy, Johannes Hahn, delivered the keynote opening speech, followed by a contributions of Adrian van den Hoven, Deputy Director General and Director for Industrial and International Affairs, BusinessEurope.

The three parallel workshops after lunch allowed for debate and exchanges among senior industry representatives, policy makers and academic experts on specific issues affecting competitiveness and innovation in the automotive, chemical and pharmaceutical industries.


The Bruges European Business Conferences, organised in partnership with Deloitte, are a natural complement to the College’s innovative Master programme 'European Economic Integration and Business'

For more information, please contact Mr. Gil STEIN gil.stein@coleurope.eu, Academic Assistant for the European Economic Integration and Business specialisation, Tel. +32 (0)50 477 227.








Keynote session: Industrial Competitiveness of Europe today and tomorrow

Johannes Hahn: Keynote Speech

Tomas Brännström: Innovative products based on Key Enabling Technologies

Tim Hanley: Manufacturing Competitiveness

Summary (by Nuray Nalli, EEIB-student - College of Europe)


Chemical Industry workshop

Willem Huisman: Energy in Chemistry: Dow Benelux

Karin Markides: How Academia can Assist the Chemical Industry with its Challenges and Opportunities

Stefan Van Thienen: Driving Growth for the European Chemical Industry

Summary (by Donatien Depuydt, EEIB-student - College of Europe)

Pharmaceutical Industry workshop

Joanna Chataway: The Competitive Landscape for Pharmaceuticals in Europe

Thomas Heynisch: What is DG Enterprise and Industry Doing to Foster the Competitiveness of the European Pharmaceutical Industry?

Richard Torbett: Policy Issues for Pharmaceutical Innovation in Europe

Summary (by Ward Dendievel, EEIB-student - College of Europe)

Automotive Industry workshop

Michal Kadera: Future of Automotive Industry in Europe. Skoda Auto and Impact of EU Legislation

Paul Nieuwenhuis: Competitiveness & Innovation in the EU Automotive Industry

Yves Toussaint: Green Propulsion. Technologies for a Greener Mobility

Björn Willemsens: Digital-Age Transportation. The Future of Mobility

Summary (by Edita Bezegova, EEIB-student - College of Europe)

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