Seminar: EU-China Cultural Diplomacy and Cultural Trade


Tuesday 06.12.16
10:00 to 12:30


China Library
Verversdijk, Bruges campus
Verversdijk 16
8000 Brugge

The Baillet Latour Chair of EU-China Relations and the EU-China Research Centre organised a seminar on EU-China Cultural Diplomacy and Cultural Trade on 6 December 2016 from 10:00 to 12:30.


  • Prof. Dr Jing MEN, Director of EU-China Research Centre and Baillet Latour Chair of EU-China Relations, Department of EU International Relations and Diplomacy Studies, College of Europe;
  • Prof. LI Jiaxin, Executive Deputy Director of the National Institute of Cultural Development, and Expert and General Secretary of China National Cultural Trade Academic Platform.

Speakers from the EU side:

  • Ms Marzia CONTE, Policy Officer, Directorate General for Education and Culture, European Commission;
  • Dr Ignasi GUARDANS, Chairman and CEO, Culture and Media Agency Europe; Title: "Peacocks, Dragons, Watercolors and Beyond: Cultural Trade and Exchanges EU-China";
  • Mr Yves LETOURNEL, Cultural Attaché of French Embassy to Belgium; Title: "Silence and Communication: An Underrated Tool in Linguistics."

Speakers from the Chinese side:

  • Prof. WANG Haiwen, Vice Dean of School of Economics, Trade and Event Management of Beijing International Studies University; Title: "The Role and Function of Cultural Trade in Cultural Diplomacy";
  • Mr LUO Hao, Founder of; Title: "Possibility of EU-China Cooperation in Entertainment: Video Production on Internet";
  • Ms HAN Huifang, General Director of Shanghai Tengyuan Import&Export Company Ltd; Title: "Trade in Cultural Products Promotes Cultural Diplomacy — A Case of Shanghai Tengyuan Import&Export Company Ltd."

Please contact eu-china-conferences [at] for more information.